International Journal of Humanities, Management and Social Science (IJ-HuMaSS)

Intercultural Communication and Purchase Behaviour Towards Japanese Electric Vehicles Among the Chinese Young Generation

2026-01-14T00:03:15+00:00

Previous studies have mainly investigated the influence of intercultural communication on consumer purchase behaviour based on the theory of planned behaviour within a single cultural setting. This study aims to investigate how intercultural communication influences the attitudes, subjective norm, perceived behavioural control, and willingness to buy Japanese electric vehicles among the Chinese young generation. A purposive sampling method was employed to select students from various academic disciplines at six bachelor’s universities in Xuzhou city, China. A survey method was used to collect data, and a total of 398 university students were included in the analysis. The results showed that attitude, subjective norm, and perceived behavioural control positively influenced willingness to buy. Intercultural communication positively influenced attitude, subjective norm, perceived behavioural control, and willingness to buy, respectively. The current study extends the existing knowledge on how intercultural communication influenced the Chinese young generation’s willingness to buy Japanese electric vehicles and benefited the Japanese electric vehicle industry and key stakeholders in marketing.

Social Media Influence on Civic Engagement Among Young Filipinos

2026-01-14T00:02:51+00:00

This study examines the influence of social media use on civic engagement and political awareness among young Filipinos in the digital era. Using a mixed-method approach combining survey data (n = 200) and in-depth interviews, the research analyzes the relationship between platform usage intensity, user motivation, and the level of youth participation in social and political activities. The findings reveal that the majority of Filipino youth use Facebook and TikTok for more than three hours per day, with entertainment (60%) as the primary motivation, followed by social information (25%) and political participation (15%). A moderate positive correlation (r ≈ 0.45, p < 0.01) is found between social media use and civic engagement, indicating that higher online activity is generally associated with increased social awareness and participation. TikTok is more effective in raising awareness of social issues, while Facebook facilitates coordination of offline civic actions such as community projects and volunteer activities. However, the persistence of slacktivism and low trust in political institutions remain significant barriers that prevent digital engagement from translating into concrete action. The study underscores the potential of social media as a tool for civic education and democratic participation while highlighting the need for programs that link digital engagement to real-world civic involvement. These findings provide both academic and practical insights into enhancing youth participation in the Philippines’ evolving digital democracy.

An Analytical Field Study of Muslim–Christian Coexistence in Al Husn City within the Irbid Governorate of Jordan

2026-01-14T00:02:39+00:00

This study aims to explore the lived reality of religious coexistence between Muslims and Christians within the local community of Al Husn, analyzing its social, cultural, and religious dimensions. The research proceeds from the hypothesis that interfaith coexistence in Al Husn is not a transient phenomenon but the outcome of a long historical and cultural accumulation, reflecting deeply rooted patterns of interaction and mutual understanding. A descriptive analytical method was employed to examine the manifestations of Muslim–Christian coexistence within their social and cultural contexts, complemented by a historical approach tracing the evolution of interfaith relations across generations. Field data were collected through a social survey of 237 randomly selected residents of Al Husn Municipality (Irbid Governorate), ensuring balanced representation across religion, age, and gender, thus reflecting the area’s real social diversity. Results revealed that coexistence between Muslims and Christians in Al Husn is grounded in mutual respect, daily interaction, and shared participation across various spheres education, workplaces, and social occasions. Moreover, folk heritage and collective memory act as cultural and emotional bonds reinforcing this form of coexistence. Promoting interreligious coexistence requires integrating shared ethical and cultural values into educational curricula, organizing joint religious and cultural events, and fostering positive media narratives. It also entails encouraging youth led initiatives and interfaith dialogue that cultivate respect and empathy among the younger generations. Despite the overall positive model of coexistence, challenges remain chiefly, the lack of scientific documentation of interfaith relations, limited dialogue platforms, and the need for media engagement in consolidating social harmony.

Correlation Analysis between Online Interaction and Adolescent Psychological Well-Being

2026-01-14T00:02:27+00:00

Social media use among adolescents and young adults has become a phenomenon that significantly affects psychological well-being. This study aimed to analyze social media usage patterns and their relationship with psychological well-being among Brazilian youth aged 15–24 years. This study used a descriptive–correlational quantitative approach with a cross-sectional design, collecting data from 250 respondents through an online survey conducted between August 2024 and August 2025. The instruments used included the Social Media Use Patterns Questionnaire, Satisfaction with Life Scale (SWLS), Perceived Stress Scale (PSS-10), and UCLA Loneliness Scale. The results showed significant variation in social media usage patterns, including daily duration, platform type, and purpose of use. Correlation analysis indicates that intense social media use is positively correlated with stress and loneliness levels, but negatively correlates with life satisfaction. The cluster analysis identified three main groups of users: light, medium, and heavy users, with significant differences in indicators of psychological well-being. Regression analysis shows that the frequency of online social interaction and content consumed is an important predictor of psychological well-being. These findings confirm that understanding social media use patterns is important for mental health interventions and the development of digital literacy strategies among adolescents. Further research is suggested to explore mediator and longitudinal factors related to the impact of social media use on psychological well-being.